

I. D. Review

Good and Complete

Great Images; But Name-Dropping, Child-like WritingI'm not quite sure for exactly *what* audience Horsham intended his book. Regardless that it initially appears to be a general overview, or primer, on the styles predominent in the twenties and thirties, Horsham writes like a name-dropper at a party--with frequent allusion to designers, art movements, political events, and various other artworks and objects. He *very* seldom, however, provides his readers with any additional information on them, rendering his references useless to anyone less well versed in the details of the two decades covered in the book.
My other great problem with Horsham is the fact that he writes on what appears to be a college freshman composition level. The book reads more like a beefed-up outline instead of a more organic, flowing text. Each chapter starts out with a thesis, upon which he expands (and frequently leaves to introduce several tangents--apparently at random) and eventually concludes with a *very* obvious transitional sentence introducing the reader to the next chapter. Except for his tangental excursions, this is a technically acceptable, if irritatingly obvious and un-artistic, writing style.
It is not without *some* sort of redeeming quality, however, which it finds in its fantastic illustrations. The book is positively loaded with images--drawings, paintings, photographis, posters, etc.--from the era, covering everything from graphic design to painting to architecture to travel to fashion to household items. If for no other reason, it's worth investigation for this alone.






